Branding and POS design for major global children's entertainment brands

In my work experience at Intektoys, I have had the privilege of working with renowned brands such as Disney, Playmobil, Barbie, Cartoon Network, and Hotwheels. My role involved designing and art directing for various campaigns, ensuring a strong visual presence and brand consistency.

I have been responsible for the development, coordination, and design of both online and offline materials, creating impactful visual assets that effectively communicate the brand messages.

One of my notable achievements includes leading the relaunch and rebranding of the Playmobil brand through a comprehensive 360-degree campaign. Additionally, I was responsible for the rebranding of the Intektoys brand in over 4 countries, managing the design process and ensuring brand consistency.

I have also taken charge of end-to-end computer-generated commercial production, using After Effects as the primary tool, from concept development to final execution, ensuring high-quality and visually appealing commercials.

In addition, I have applied my skills in web design, creating visually engaging and user-friendly websites.

Furthermore, I have contributed to the design and implementation of point-of-purchase (POP) materials and special exhibitions, enhancing brand visibility and driving customer engagement.

Lastly, I have designed stands for various events such as Comicon in Argentina and international fairs in Germany and Hong Kong, creating immersive and captivating experiences for attendees.

Through my diverse experiences in marketing graphic design and art direction, I have consistently delivered creative solutions that align with brand objectives and captivate audiences.